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Peavey Parts With Edward Van Halen
December 21st, 2004
The Van Halen News Desk reported over the summer that the new EVH Art Series Guitars might signal an end to Edward's endorsement relationship with Peavey. This was confirmed today in an official announcement from Peavey. No reason is given for the end of the arrangement but just as Ernie Ball/Music Man continued producing guitars nearly identical to Edward's signature guitar under the Axis model name, so does Peavey promise to continue making 5150ish amps and Wolfgangy guitars under the banners "6505" and "Carina".
From Peavey.com:
PEAVEY PARTS WITH EDWARD VAN HALEN
World-famous manufacturer launches 6505™ amplifiers, Carina™ guitars
December 21, 2004
Peavey Int'l. Headquarters—Peavey announces it has parted with Edward Van Halen after a 13-year partnership. Peavey collaborated with the guitarist on his signature-model Peavey Wolfgang® Series electric guitars and Peavey 5150® Series amplifiers.
According to the company, Van Halen retains the rights to the names 5150 and Wolfgang, as well as certain design elements of the Wolfgang guitar, but the 5150's circuitry and tone will remain in the Peavey family as the 6505™ amplifier. Peavey will launch the new 6505—named in celebration of Peavey's first forty years, 1965 to 2005—at the Winter NAMM (International Music Products Association) Expo, Jan. 20-24, 2005, in Anaheim, Calif.
Peavey will also debut its Carina (Italian for 'beautiful') guitars to replace the Wolfgang. Carina™ Series guitars highlight many of the Peavey innovations used in the Wolfgang and other Peavey guitars, including computer-shaped necks that ensure all Carina guitars exhibit a consistent, comfortable neck radius and superior playability.
The hugely successful 5150 Series guitar amplifiers and Wolfgang electric guitars, which launched in 1991 and 1995, respectively, have become staples of modern rock music. Endorsers ranging from Ted Nugent, 3 Doors Down and Default to underground metal heroes Atreyu, Darkest Hour and God Forbid, and even power-punkers such as Visqueen, have lauded the contributions these Peavey products have made to rock 'n' roll.
"I'm very proud of the work we accomplished with Edward," says Peavey founder and CEO Hartley Peavey. "The 5150 Series has earned its place as a rock guitar standard, and the Wolfgang is a staple in the pantheon of rock instrumentation. They're both well respected pieces, and I'm glad we could bring those to life.
"As we enter our fortieth year of building innovative instruments, amplifiers and sound equipment, we're more focused on the future than ever," he remarks. "We've pioneered a lot of 'firsts' in this industry, including making guitars using computer-controlled machines, and even with more than 130 patents behind us, there's plenty of fertile ground ahead of us. It's an exciting time for Peavey."
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